Advertising on Dabbler.ca is a cheap and easy way of reaching new customers and informing them of your product or service. Our readership is as varied as our articles and videos so you get broad exposure to a large variation of people. Our demographic is twenty- and thirty-somethings with a slight emphasis on females. Our viewers are often professionals, many working in media and publishing and can be defined as “middle-class”.

Statistics (as of January 31st, 2008)
Dabbler.ca has become a popular resource in the short time the site has been up. Since July we have seen an average of steady increase in unique visitors and as of December 5th, 2007 Dabbler.ca videos have been viewed over 1,000,000 times (yes, that’s one million times!).

Dabbler.ca Ad Zones
We offer a number of different and innovative ways for you to advertise your products and services. These are the main advertising zones on Dabbler.c:

A: Main Player Pre-roll
A 5 – 10 second video ad that rolls the first time a video is played from the main video player found on the front page. This ad will play the first time a video is played and cannot be skipped.

Sold on a bi-weekly or monthly basis or in sponsorship package.

B: Main Player Bar
Image ad positioned directly under the main player video index. This ad remains visible throughout the index pages and links directly to the site of your choice.

Sold on a bi-weekly or monthly basis or in sponsorship package.

C: Sidebar
Image or Flash ad on the top of the Sponsorship Links sidebar. This ad remains visible throughout all the pages of the site.

Sold on a weekly basis.

D: Syndicated Bar
Image ad positioned directly under the single video and syndicated players. This ad is featured in the single posts (where the Main Player is not visible) and is also featured on all our syndicated players meaning that it will appear on the videos embedded in other sites and blogs.

Sold on a bi-weekly or monthly basis or in sponsorship package.

Other advertising options

Contra Ads
5 second spot at the end of a video before the final Dabbler.ca page. This ad is permanent and will be featured not only on Dabbler.ca but also in the videos uploaded to YouTube and other video sharing sites. This ad will never be changed and will remain on the web “until the end of time”.

Sold on a per-video basis or in sponsorship package.

Article Specific Ads
Image or Flash ads in specific articles of your choice. These ads will be placed within the text in the article and will never be changed.

Sold on a per-article basis.

Text ads
Sold through AdBrite and AdSense. Click on the links in the sidebars for more info.

Pricing

Premium Sponsorship Packages
The best way of advertising on Dabbler.ca is through Premium Sponsorship. These packages include a multitude of different ads and gives your product, service or brand massive exposure on our site.

Gold Sponsor – $1500
One month of premium exposure on both video players, side bar and in syndicated videos. Features one month of exclusive exposure in Ad Zones A, B, C and D and contra ad in all videos produced during sponsorship.

Silver Sponsor – $1000
Two weeks of premium exposure on both video players, side bar and in syndicated videos. Features two weeks of exclusive exposure in Ad Zones A, B, C and D and contra ad in all videos produced during sponsorship.

Bronze Sponsor – $650
One week of premium exposure on both video players, side bar and in syndicated videos. Features one week of exclusive exposure in Ad Zones A, B, C and D. No contra ads.

Single Ad Sales

A: Main Player Pre-roll 2 weeks: $400, month: $700

B: Main Player Bar 2 weeks: $200, month: $350

C: Sidebar one week: $150

D: Syndicated Bar 2 weeks: $400, month: $700

Contra Ad in single video (permanent): $300

Article specific ads (permanent): $200

For more information or to order advertising on Dabbler.ca please contact us by phone: 778.388.3690 or email.