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September 03, 2007
Filed Under (News) by Morten Rand-Hendriksen
When I suggested to Angela that she start her own video blog, I don’t think she took me very seriously…at least not at first. It was early May and she had decided that waking up at 3:30 AM for a breakfast show every day for over four years was just about all her already unhealthy body could take. With her producing and technical background in TV production, a video blog seemed to be the natural progression, and a new career in the exploding new media market with the largest audience imaginable was simply too irresistible. During our trip to Norway immediately following her last day of work, the plan began to mature and the site started taking shape. A name was thought up, a logo designed, the content thought through, the look and feel developed, and while we celebrated the country’s Constitution Day, the story ideas started to blossom. Not limited by corporate policies and financial responsibilities, the site – now named Dabbler.ca – had the potential to span the gamut of general interest. On June 11th, exactly one month after she left Citytv, Angela released Dabbler.ca to the world. And I have to admit, not even I dared to dream that the site would be such a success in less than three months. Starting out, we wondered if anyone would actually find the site. After all, the internet is enormous and the blogosphere within it saturated to the point of a complete whiteout. Our hope was that strong content and high production value would bring the viewers to us. And it turns out we were right. Dabbler’s viewership has risen exponentially with every month, from 5,000 unique visits (meaning from different computers) in June to 10,000 in July to 20,000 in August, all without the aid of advertisements or promotions (there just hasn’t been any time for it!). And those are just the numbers for the readers. The videos have been watched over 260,000 times by people all around the world. As Angela takes a well deserved break on Labour Day, I extend her thanks and mine to the many loyal viewers who have made Dabbler.ca what it is today and what it will be tomorrow. And stay tuned! The cogs are still turning and big things are in the works, so there’s lots to look forward to. As many of you have come to know, Dabbler.ca truly has, something for everyone. Leave a Reply |
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